This privacy notice is to let you know how we look after your information. This includes what you tell us about yourself, information we learn by having you as a patient (or employee) and the choices you make about what marketing you want us to send you.
Data Protection Law will change on 25th May 2018. This notice explains your rights under the new laws.
Your privacy is protected by law. Data protection Law states that we are allowed to use your personal information only if we have proper reason to do so. The law says we must have one or more of the following reasons:
A legitimate interest is when we have a business or commercial reason to use your information. However, it must not be used against what is right and best for you. If we rely on our legitimate interest, we will tell you what it is.
We collect your information when you complete our medical history forms, when we carry out treatment on you as a dental patient and when you complete our patient satisfaction surveys. We generate information about the treatment we have or plan to provide and its cost. We record notes of discussions and incidents relating to your care and retain records of your appointment history and records of consent to treatment. The information collected includes your name, address, telephone numbers, email address, financial, clinical and medical information including radiographs, images and study models, and health and care number. We collect education, employment details and national insurance numbers for employees.
We use your information to provide you with safe and appropriate healthcare services and maintain our own accounts and records. We send you reminders by SMS and/or email when you are due for a routine examination as well as reminders for booked appointments. We send you marketing and promotional information and satisfaction surveys by email. Your information is stored securely on our practice management system which is only accessible by authorised practice staff. Who we share your information with
There are occasions when it is necessary to share your information with third parties. These may include:
We need to collect personal information in order to provide a service to you. If you choose not to give us this information, it may delay or prevent us from meeting our obligations. It may also mean that we cannot provide you with appropriate and necessary health services. Any data collection that is optional would be made clear to you at the point of collection.
We are required by law to keep your information for at least 11 years for adult patient’s records and until the age of 25 years for children’s records. Employee records will be retained for 6 years after end of employment.
You have the right to request access to your information. To do this, please contact the practice Data Protection Officer.
You have the right to question any information we hold that you think may be wrong or incomplete. Please contact us if you wish to do this and we will take reasonable steps to check its accuracy and correct it.
You have the right to object to our use of your personal information, or to ask us to delete, remove or stop using your personal information if there is no need for us to keep it. This is known as ‘the right to object’ and ‘right to erasure’, or ‘the right to be forgotten’. There are, however, legal reasons why we need to retain or use your data, but please tell us if you feel we should not be using it.
You can withdraw your consent to contact you with information on products and services we provide. Please let us know if you wish to withdraw your consent.
Please let us know if you are at all unhappy with how we have used your personal information.
If you would like any more details or have any questions about how we use your personal information please contact our Data Protection Officer:
Bachelors Walk Dental
39 Bachelors Walk
Tel 02892 663022
You also have the right to report your concerns to the Information Commissioner’s Office at www.ico.org.co.uk